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  • Writer's pictureMartin Piskoric

Franchise or DIY Business - Which Wins?

Guest: Greg Mohr

Picture of Greg Mohr, a seasoned entrepreneur and franchise consultant, smiling in a business setting during the interview.

Choosing the right entrepreneurial path can feel like navigating a labyrinth, especially when weighing the options between franchising and starting a DIY (do-it-yourself) business. In an insightful podcast discussion, we heard from a seasoned entrepreneur Greg Mohr who has experienced both worlds. Greg's journey from private business ownership to embracing franchising sheds light on the critical considerations and benefits of each model, helping aspiring business owners decide which path might lead to success.

Understanding Franchising: A Guided Path to Entrepreneurship

Our guest's venture into the business world began with small, privately owned ventures—from dry cleaners to real estate—where the freedom was ample but the guidance scarce. Reflecting on his shift from an engineering career to unfamiliar industries, Greg highlighted the steep learning curve and the isolation in decision-making: "I didn't know a thing about dry cleaning, and I didn't have anybody to turn to."

This experience starkly contrasts with his later foray into franchising, which offered a structured blueprint and a supportive network aimed at ensuring his success.

"Franchising was a little bit different. I had a group of people that helped me, that wanted me to be successful. The more successful I am, the more successful they are," he recounted.

This supportive environment is part of the franchising package, equipped with proven strategies and a community that benefits from each member's achievements.

Franchise or DIY Business - Which Wins in Flexibility and Support?

The decision between starting a franchise or a DIY business often boils down to the entrepreneur's comfort with risk and their desire for support. While DIY business ownership allows for complete control and the potential to retain all profits, it lacks the structured support system that franchising offers. Franchises bring a playbook and an established business model, which can significantly shorten the learning curve and lead to quicker profitability: "You do pay for that information, but you're really looking to have that franchise get you there two to three years quicker than if you were to do it yourself," he explained.

The Crucial Role of Due Diligence in Franchising

For those leaning towards franchising, our guest emphasized the importance of due diligence. He advised potential franchisees to thoroughly review franchise disclosure documents and speak with as many franchisees as possible. This step ensures that the franchise's claims about investment returns and support are not just promising but proven. "Make sure it's in line with what you're thinking of. You want to look for an 85-90% success rate or better," he stated, pointing out that high success rates indicate a franchisor's effectiveness in selecting and supporting its franchisees.

Transitioning from Corporate to Franchising: A Lifestyle Choice

Transitioning to franchising was also a lifestyle choice for our guest, driven by a desire to escape the rigidity of corporate life and engage more with his personal interests like sustainable living and animal welfare. This personal narrative underscores how franchising can offer not only a business opportunity but also a pathway to a desired lifestyle, aligning one's work with their personal values and life goals.

Franchise or DIY Business - Which Wins in Achieving Your Goals?

"Franchise or DIY Business - Which Wins?" is not just a question of financial gain but also of personal fulfillment and suitability to one's entrepreneurial temperament. Franchising provides a framework, reduces the risk of common pitfalls, and accelerates the journey to business success with extensive support. In contrast, a DIY business might appeal more to those who seek complete autonomy and are comfortable with the steep learning curve and potential isolation in decision-making.

Weighing Your Options

In conclusion, whether franchising or a DIY business wins in your book depends on your personal goals, risk tolerance, and the kind of lifestyle you envision for yourself. For anyone standing at this crossroad, engaging with a franchise consultant or leveraging resources like those offered on our guest's website can illuminate the path ahead, making the decision not just an informed one, but a personally tailored choice.

As you consider your next steps, remember the value of preparation and the importance of aligning your business model with your life goals. Whether you choose franchising or a DIY business, the journey towards entrepreneurship is yours to shape.


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