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  • Writer's pictureMartin Piskoric

How can I leverage financial insights to grow my business?

Updated: Sep 18, 2023

Guest #217: Brooke Lively

Brooke Lively from Cathedral Capital discussing entrepreneurial finance strategies during a podcast episode.

In this captivating episode, Brooke Lively, the force behind Cathedral Capital, unveils the myriad challenges and solutions that lie at the heart of entrepreneurial finance. With insights deeply rooted in experience and a flair for strategy, Brooke's journey becomes a testament to the value of understanding the art and science of business.


Entrepreneurship: The Birth of Cathedral Capital

Every entrepreneurial journey begins with a spark. For Brooke, her family's enterprise and a consultant's perspective led her to recognize a widespread need. As clients approached her, she identified that entrepreneurs, while passionate about their product or service, often felt daunted by the business side of their operations. Cathedral Capital was founded to help these business leaders transition from gut decisions to data-driven choices.

"... entrepreneurs are great and are the product or the service they're providing. But they are very often intimidated by the business side of their business." - Brooke Lively


Finance & Investment: The Power of Data

Brooke emphasizes that while instinctual decisions have their merits, relying solely on them can be exhaustive. The key? Turning to financial data. By examining the numbers and understanding what they represent, entrepreneurs can make decisions with confidence and clarity.

"A CFO can look at your financials and know an immense amount about your company... Our starting place is your financials." - Brooke Lively


Corporate Culture: Prioritizing Core Values

Beyond finances, the episode highlights the importance of corporate culture. Brooke's brave decision to part ways with a significant client demonstrated her commitment to maintaining a harmonious team environment and staying true to core values. These values aren't just words; they're actionable principles that guide every aspect of business operations.

"Culture is the bedrock of any company... They're the bedrock of everything." - Brooke Lively


Leadership: Walking Through Fire for a Vision

Leadership isn't just about guiding a team; it's about resilience, vision, and the ability to weather storms. Despite facing 26 consecutive months of losses, Brooke's unwavering belief in her company's vision kept her going. This dedication not only embodies true leadership but also showcases the strength required to turn entrepreneurial dreams into reality.

"I had a vision, and that vision was really strong... I could walk through fire to get to it." - Brooke Lively


Strategy & Planning: Tools for Success

Strategy innovation is crucial for any enterprise. Introducing tools like the "Profit Finder" showcases Brooke's commitment to offering actionable insights to fellow entrepreneurs, helping them identify areas of improvement in their businesses.


Personal Development & Wellness: The Journey of Growth

Brooke's journey wasn't devoid of personal challenges. Faced with immense stress and the responsibility of making difficult decisions, she underscores the importance of self-care and personal growth.

"Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare." – Audre Lorde

These personal narratives resonate with many entrepreneurs, highlighting the intersection of business and emotional well-being.

"Do not wait; the time will never be 'just right.' Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along." – Napoleon Hill


Conclusion: The Essence of Entrepreneurial Resilience

Brooke Lively's insights offer a comprehensive view into the entrepreneurial landscape, emphasizing the value of data-driven decision-making, unwavering commitment to core values, and the relentless pursuit of a vision. Her journey is a testament to the trials, tribulations, and triumphs shaping the entrepreneurship world.


This episode serves as a beacon for budding entrepreneurs and business leaders alike, illuminating the path to success and underscoring the importance of resilience, strategy, and unwavering belief in one's vision.


For those keen to delve further into the world of entrepreneurial finance and uncover hidden profits within their businesses, don't forget to check out the Profit Finder tool mentioned in the episode. Transform your business narrative today!




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