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Inside this conversation
Robbie Samuels is a Business Growth Strategist & Coach, Virtual Event Design Consultant, Executive Zoom Producer, TEDx Speaker, Emcee, Facilitator, Author and top 100 Relationships expert. In his new book, Robbie writes about how you're having trouble finding clients no matter you built a great offer (such as online course, coaching program, mastermind, etc.) You built a great offer (online course, coaching program, mastermind, etc.), but you’re having trouble finding clients. You think the problem is that you have a small email list. The most significant issue is that you produced the offer in a vacuum without consulting likely consumers. As a result, you've come up with a solution that doesn't appeal to your target audience. Let's try this another way: start building an audience before you create the offer. You've already spoken with 80% of the people you'll need to know. In the interview, you'll hear what Samuels has to say about his "Small list, Big results" idea.
Episode description from the official 21CE podcast feed. This text is the show notes, not a full transcript.
What relates to a decision you are facing? Note one idea to test, the person who will own it, and how you will know whether it helped.