Working with an Agency vs. Going Solo

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There are a few key differences in the approach between entrepreneurs and agencies regarding running ads. First, entrepreneurs typically create their ad accounts and manage them themselves. At the same time, agencies usually provide higher-tier, more premium ad accounts that offer benefits such as stronger account health and less likelihood of getting blocked by platforms. Additionally, agencies often have unlimited spending limits from the start, while entrepreneurs may have to increase their spending limits gradually over time. Finally, agencies typically provide better support than platforms when it comes to things like account restrictions and feedback on ads. Rohaan Khan & Eroslav Georgiev are the co-founders of Orange Trail, a social media agency that provides support for Facebook, Twitter, Snapchat, and more. Through their partnership with Facebook, they have built strong relationships with reps and have millions of dollars in ad accounts. Their one-stop-shop service is the only one of its kind, and they pride themselves on their quick turnaround times and satisfied customers. They focus on blockchain marketing, specifically for NFTS. They sell out NFT projects using smart marketing strategies, including paid advertising on Facebook, Google, and Twitter, working with influencers, and collaborating with other projects. Their biggest success has been helping one of their clients sell out two collections for 2.1 million.

Episode description from the official 21CE podcast feed. This text is the show notes, not a full transcript.