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Inside this conversation
In Amazon best-selling book "Niche, Please!, Skyler Irvine shows you how to make your marketing strategy and connections meaningful. The book will teach you the platform that drives results so that in any downturn or change, your brand survives!
Small businesses are finding the world has become a much smaller and complicated place. The internet, with all its wisdom, is at their fingertips--and it's not always easy to navigate through that vast ocean of information on your own! That's where Skyler comes in: as the CEO of RenzlerMedia & digital strategist for small business owners who want to grow their reach online. What sets him apart from other media professionals is his ability to create customer personas and marketing strategies tailored specifically towards those companies' specific strengths while playing into current market opportunities like social media advertising or e-commerce sites.
Episode description from the official 21CE podcast feed. This text is the show notes, not a full transcript.
What relates to a decision you are facing? Note one idea to test, the person who will own it, and how you will know whether it helped.