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Anders Hansen: How to Overcome Self-Limiting Beliefs as an Entrepreneur?

  • Writer: Martin Piskoric
    Martin Piskoric
  • Aug 4
  • 3 min read
Guest Anders Hansen speaking during a podcast interview about how to overcome self-limiting beliefs as an entrepreneur

Anders Hansen, a former illusionist turned personal development mentor, shares profound insights on how to overcome self-limiting beliefs in entrepreneurship. Imagine arriving in a new country with just two suitcases and a deck of cards, feeling broke, sick, and unhappy. That's where Hansen started 19 years ago after emigrating from Denmark to the United States. Through his "illusion to integration framework," he transformed his life, scaling from restaurant magic gigs to producing shows on luxury cruise ships, and later building a global organization generating over $12 million. For aspiring entrepreneurs—whether young professionals dipping into side hustles, mid-career switchers seeking purpose, or first-generation business owners navigating cultural barriers—Hansen's story resonates. It highlights how mental assumptions, or self-limiting beliefs, block progress, but recognizing them unlocks clarity, soulful scaling, and monetized gifts.


Understanding Self-Limiting Beliefs in Entrepreneurship


Self-limiting beliefs are the assumptions and illusions that distort reality, making success feel elusive. Hansen explains that we don't see the world with our eyes but through them, filtered by mental programming. This concept draws from cognitive psychology, as explored in Maxwell Maltz's "Psycho-Cybernetics" (a seminal book on self-image and success mechanisms, available on major booksellers like Amazon).


Consider a first-generation entrepreneur from an immigrant background, assuming "business is always hard" based on family hardships. This self-limiting belief gathers evidence to reinforce struggle, ignoring opportunities. Hansen illustrates this with a multi-dimensional domino brick trick. Initially, viewers see familiar patterns—one, four, three, or six dots—but miss the actual three and eight due to assumptions. Once aware, the truth emerges. Similarly, in business, self-limiting beliefs like "time is money" led Hansen to burnout, until he reframed time as infinitely valuable.


Reflect: What self-limiting beliefs are you holding about your entrepreneurial path? Jot down one, like "I need more experience to start."


From Illusionist to Integration: Hansen's Transformative Journey


Hansen's shift began with Joseph Murphy's "The Power of Your Subconscious Mind", revealing he's not his thoughts, body, or past—but a spiritual being with a mind to control. This sparked rapid change: from tips-based magic to leading a 13-dancer, five-technician team on cruise ships in under a year.


A health crash exposed the "time is money" belief, prompting deeper self-awareness. Serendipitously, he attracted mentor Bob Proctor, co-creating programs like "The Secret to Real Magic" and "Real Magic Live"—a seminar-show blending fascination and agreement to open minds. Hansen's framework helped him turn annual income into monthly, buy a multimillion-dollar Miami home, and serve 10,000 clients.


For diverse entrepreneurs, such as global nomads or those from underrepresented groups, Hansen's story shows inclusivity in growth: anyone can overcome self-limiting beliefs regardless of background, focusing on inner leadership over hustle.


The Illusion to Integration Framework: Key Steps to Overcome Self-Limiting Beliefs


Hansen's framework unravels five predominant illusions (detailed in his free assessment—challenge yourself to take it). While specifics vary, common ones include confusing identity with possessions or past events.


Three recognition steps:


  1. Be Brutally Honest: Assess where you are. Hansen notes most mask truths, repeating unfulfilling years.


  2. Clarify What You Want: Set "want" goals, not "need" ones. Hansen wrote his $40,000 annual income as monthly on a goal card, achieving it in 11 months.


  3. Follow Proven Guides: Work with mentors like Proctor, who embodied results.


A client example: A woman 10x'd her income from 100,000 to 1 million Danish kroner monthly by raising awareness and self-image.

Hansen emphasizes: "It's not who you are that holds you back. It's the illusions of who you think you're not."

Another quote: "When I start believing something, I'll start seeing it. My mind will start finding new patterns in my environment and those opportunities start to show up."


To apply: Identify a goal that scares and excites you. Share it in a community forum for accountability.


Common Questions on Overcoming Self-Limiting Beliefs


  • What are signs of self-limiting beliefs in business?


Look for frustration, overwhelm, or thoughts like "This will never work." Hansen links these to assumptions, per studies on self-efficacy in entrepreneurship (e.g., Global Entrepreneurship Monitor reports at gemconsortium.org).


  • How can I change my self-image for better results?


Build awareness through repetition and action. Hansen's method aligns with "Psycho-Cybernetics," using visualization to shift from "I can't" to "I will." For tech-savvy readers, apps like Headspace aid mindset shifts.


  • Does this work for all backgrounds?


Yes—Hansen's global clients prove it. First-generation entrepreneurs might face cultural self-limiting beliefs like "success requires sacrifice," but integration fosters soulful scaling without hype.


Key Takeaways and Next Steps


Overcoming self-limiting beliefs as an entrepreneur starts with awareness: You're not your thoughts or circumstances, but a creator with infinite potential. By unraveling assumptions, clarifying wants, and following mentors, you can monetize gifts, lead with clarity, and scale with soul—like Hansen's quantum leaps.


Apply today: Reflect on one self-limiting belief, set a bold goal, and seek a mentor.

For more, read "The Power of Your Subconscious Mind" and explore Hansen's programs.


What's one step you'll take?



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