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  • Writer's pictureMartin Piskoric

How Do Startups Build Resilience?

Updated: May 13

Guest: Jothy Rosenberg


Portrait of Jothy Rosenberg smiling, guest speaker for the podcast on entrepreneurial resilience

In a compelling episode of "Adventures on the Can-Do Trail," Jothy Rosenberg shares his extraordinary journey from overcoming personal adversity to pioneering innovative startups. Rosenberg's story isn't just about the triumphs and tribulations of entrepreneurship; it encapsulates a broader narrative on how early life challenges can sculpt a resilient founder.


A Journey of Grit and Determination

Rosenberg's narrative begins with a poignant backstory, facing a diagnosis of bone cancer at just 16, which led to the amputation of his right leg. This experience was a crucible, forging a resilience that would later define his entrepreneurial spirit.

"Everybody was always saying 'can't' to me... I was at this precipice of the roof and you can roll this way and give up, or you can roll this way and fight back," Rosenberg recalls.

His choice to fight back wasn't just about defiance—it was about redefining possibilities.

This determination saw him back on the ski slopes merely months after his surgery, challenging the limitations others set for him. But his trials didn't end there. The cancer spread to his lung, leading to further intensive surgeries and treatments during his college years. These experiences, while harrowing, equipped Rosenberg with an unparalleled tenacity—a trait that he carried into his ventures in the tech world.


The Startup Odyssey

Transitioning from personal struggles to the competitive arena of technology startups, Rosenberg’s career has been a testament to the power of perseverance. He founded his first company in Silicon Valley, which was successful in building and selling 100 supercomputers in just four years. Rosenberg’s journey through multiple startups—each with its unique challenges and outcomes—highlights a recurring theme: the necessity of grit in entrepreneurship.


"One of the first things you're trying to figure out when you're starting a company is...there's a big problem because you pretty much don't start a company unless you think there's a big problem," Rosenberg points out.

This problem-solving mindset is crucial, as evidenced by his ventures from load balancing technologies that saved early internet companies from crashing during high traffic, to innovations in cybersecurity.


Insights from the Founder's Desk

Rosenberg’s latest endeavor involves not only running startups but also sharing his accumulated wisdom through his book "Think Like a Startup Founder." The book, described as "anecdotes of an incorrigible technology founder," serves as a memoir and a guide, offering unvarnished truths about the startup world.


Discussing the book, Rosenberg reflects on the investor-founder relationship with critical acuity: "Investors are not your friend... their business depends upon them being extremely nice people and extremely welcoming and friendly and cordial. But the truth is that they have a business and they have to focus on their business."


Beyond Business: Giving Back

The narrative takes a compassionate turn as Rosenberg discusses the "Who Says I Can't?" foundation, which supports disabled youth in sports—a cause close to his heart, stemming from his own experiences.

"Sports were really the key to rebuilding my self-esteem," he shares.

The foundation represents his commitment to empowering others through the challenges he once faced.


The Essence of Entrepreneurial Resilience

Rosenberg's journey illustrates that resilience in the startup ecosystem isn't just about surviving business challenges; it's about a deep-seated grit developed through personal trials. For aspiring entrepreneurs, his story is a powerful reminder that overcoming adversity is part of the path to success.


For those inspired by Rosenberg's journey and insights, "Think Like a Startup Founder" is available for pre-order, promising to be an invaluable resource for anyone looking to navigate the tumultuous waters of entrepreneurship. As Rosenberg prepares to launch his podcast and continue his advocacy, his story remains a beacon of determination and innovation.

In a world where the narrative of success often overlooks the struggles behind it, Jathier Rosenberg reminds us that sometimes, the most profound victories come from the ability to say, "Who says I can't?"



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