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Monica Cox: Are You Building Your Business at the Right Frequency?

  • Writer: Martin Piskoric
    Martin Piskoric
  • Aug 21
  • 4 min read
Guest Monica Cox speaking during a podcast interview about mindful entrepreneurship and building at the right frequency.

It's easy to get caught up in the hustle of entrepreneurship — chasing sales, scaling operations, and pushing through exhaustion. But what if the key to sustainable success lies not in grinding harder, but in tuning into your entrepreneurial frequency? Monica Cox, founder of Finding Fertility, shares her transformative journey from burnout to balanced growth. After years of struggling with fertility issues and building her business, she discovered that true progress comes from surrender, self-awareness, and aligning actions with inner truth. Her story resonates with aspiring entrepreneurs, from young professionals juggling side hustles to mid-career switchers seeking purpose, reminding us that success isn't just about output—it's about operating from a place of authenticity.


The Journey from Hustle to Harmony


Monica's path began with a personal crisis. Diagnosed with unexplained infertility at 30, she refused to accept the limitations imposed by doctors and embarked on a holistic quest for answers. This mirrored her entrepreneurial venture: launching Finding Fertility to empower others facing similar challenges. Yet, like many first-generation entrepreneurs or those from working-class backgrounds, she fell into the trap of relentless grinding, influenced by family legacies of hard labor and modern "boss babe" culture.


Her turning point came when she paused her business to care for her dying father. "I had to take a very conscious step back in my business and I had to surrender," Monica recalls. This forced break revealed subconscious motivations—seeking worth through accolades rather than genuine passion. It's a relatable scenario for diverse entrepreneurs: imagine a global remote worker balancing cultural expectations of success with family duties, or an underrepresented founder navigating systemic barriers while building from scratch.


By reflecting on her "why," Monica shifted her approach. She embraced a mindful entrepreneurship mindset, focusing on cellular health, emotional release, and breaking old patterns. Research supports this: a study on entrepreneurial well-being shows that balanced leaders invest more resources into their ventures, leading to better performance.


Identifying and Breaking Harmful Patterns


Patterns—those ingrained habits from upbringing or society—often sabotage progress. Monica draws parallels between her fertility struggles and business hurdles: ignoring warning signs like skipped meals or poor sleep leads to hitting a wall. "Your body will hit a wall. Your mental and emotional health, your physical health, everyone will hit a wall eventually," she warns.


For entrepreneurs, this might manifest as buzzing anxiety despite cutting caffeine or tying self-worth to sales metrics. To break free, become the "ultimate observer" with radical honesty and grace. Tools like Emotional Freedom Tapping (EFT) or hypnosis help release stored emotions, while consistent disruption of thought loops rewires neural pathways.


Consider a hypothetical: A first-generation entrepreneur from an immigrant family feels compelled to "grind" like their parents did. Reflect: Are you showing up in a frequency that sets your soul on fire, or one driven by external validation? Challenge yourself: Track your patterns for a week—what triggers hustle mode, and how can you interrupt it with a walk or mindful break?


Inclusivity note: These insights apply universally, whether you're a digital nomad in Asia prioritizing family over Western hustle ideals or a parent-entrepreneur in the U.S. integrating wellness into diverse cultural routines.


Shifting Your Entrepreneurial Frequency for Lasting Success


Frequency isn't just buzzword—it's the energy behind your actions. Monica shifted from masculine hustle to her own rhythm, incorporating AI for efficiency (like podcast editing) without overworking. "I needed to find my own rhythm and really trust that that was gonna work," she says.


This mindset shift involves mundane consistency: observing, disrupting, and rewriting stories. It's not instant; like sustainable weight loss, it takes months of aligned effort. Books like "The Power of Now" by Eckhart Tolle emphasize presence over perpetual doing, aligning with Monica's philosophy.


For work-life balance, prioritize sleep, nutrition, and joy—essentials for mitochondrial energy and overall health. Studies link poor work-life balance to reduced resilience and performance. AI tools can free up time, but without pattern awareness, you'll fill it with more grind.


Rhetorical question: If AI handles your admin, are you using that space for rest or doubling down on output? Prompt: Try a "surrender day" weekly—step back and journal your true motivations.


FAQ: Common Queries on Mindful Entrepreneurship


  • What if pausing my business isn't feasible financially?


Start small: Integrate micro-surrenders, like 10-minute meditations or boundary-setting with clients. Monica's husband provided financial security, but for solo entrepreneurs, build a buffer or seek community support networks.


  • How do fertility issues relate to entrepreneurial challenges?


Both require addressing cellular and subconscious blocks. Monica's program teaches this mirroring: clear emotions, shift frequency, and act consistently.


  • Can mindset alone build a business?


No—action is key. But aligned mindset ensures sustainable effort, avoiding burnout common in high-stress fields.


Embracing Inclusivity in Your Entrepreneurial Path


Mindful entrepreneurship transcends backgrounds. For underrepresented groups, it means challenging systemic narratives while honoring personal heritage. Global perspectives, like Eastern philosophies of balance, enrich this—think incorporating yoga for stress relief amid Western ambition.


Key Takeaways and Next Steps


Monica's insights boil down to awareness, surrender, and frequency alignment for joyful, healthy entrepreneurship. Break patterns, embrace tools like AI ethically, and prioritize well-being for long-term wins.


Ready to tune in? Reflect on your patterns today—journal one habit to disrupt. Visit Finding Fertility for resources, or DM Monica with "dreams" for a mini-session.


What frequency are you building at?



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IN-FOKUS is a digital marketing and video production company that specializes in creating engaging content for its clients. This includes everything from developing marketing strategies to producing high-quality videos and podcasts. IN-FOKUS prides itself on being able to help its clients reach their target audiences in new and innovative ways.

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