John Frost: How Can Entrepreneurship Education Change Lives?
- Martin Piskoric
- Nov 6
- 4 min read

In a world where ideas abound but execution often falters, higher education stands as a catalyst for transformation. John Frost, Vice President of Enrollment Management and Marketing at Doane University in Crete, Nebraska, has spent nearly two decades witnessing this shift firsthand. From community colleges to private and public institutions, Frost has seen how education equips individuals with the tools to turn dreams into reality. Imagine a young professional from a small town, juggling family responsibilities and a side hustle, discovering through a college course that their passion for innovation could become a viable business. This isn't just a story—it's the everyday impact of entrepreneurship education, helping diverse aspiring founders from mid-career switchers to first-generation entrepreneurs build lasting success.
The Power of Entrepreneurship Education in Higher Ed
Entrepreneurship education goes beyond textbooks; it's about fostering a mindset that challenges biases, sparks curiosity, and encourages real-world impact. At institutions like Doane University, programs are designed to serve everyone—from recent high school graduates figuring out their path to adult learners enhancing their skills. With around 35 undergraduate options, graduate degrees, and the flexible Open Learning Academy, opportunities abound for those seeking to develop an entrepreneurial edge.
Consider a mid-career switcher from an underrepresented community who enrolls in a business program. Through classroom discussions and campus interactions, they encounter peers from varied backgrounds, broadening their perspective on privilege and opportunity. As Frost emphasizes, "one of the most powerful places on the planet is a classroom because that's what provokes academic curiosity, that's what provokes discussion." This environment not only builds knowledge but also social networks essential for entrepreneurial ventures.
Research supports this: A World Bank study on entrepreneurship education highlights how such programs drive innovation, employment, and equity, particularly in diverse global contexts (source: World Bank). For aspiring entrepreneurs, this means gaining fundamentals that YouTube tutorials can't match—structured learning that ensures sustained success.
Turning Talents into Skills: Fundamentals and Experiences
Many people have brilliant ideas but lack the framework to execute them. Entrepreneurship education bridges this gap by teaching core principles while integrating hands-on experiences. At Doane, students learn to enhance natural talents into marketable skills, whether through in-person or online classes.
Picture a first-generation entrepreneur with a knack for design but no business acumen. Enrolling in an undergraduate program, they dive into curriculum that covers planning, branding, and strategy. But education doesn't stop at lectures—campus life exposes them to diverse viewpoints, from local peers to international students. Frost notes, "It's also the experiences that you have outside of the classroom, which allows you to always say a classroom or a college campus is one of those places where you get to interact with a lot of people from a lot of different areas."
This holistic approach aligns with findings from the OECD, which stress that entrepreneurship in education promotes skills like creativity and resilience across all levels (source: OECD). What sets it apart? It prepares you not just for some success, but for maximum potential in your ventures.
Applying Knowledge: Internships and Career Planning
Theory alone isn't enough—application is key. Doane University excels here by offering internships and career planning from the freshman year, not waiting until later stages. This early exposure helps students test their interests in real settings, ensuring their path aligns with their passions.
For instance, someone eyeing a healthcare startup might shadow professionals early on, realizing if hands-on work suits them. Frost explains, "We don't wait for students until they senior or junior year to have the opportunity to application. We start some of that stuff in that freshman year or sophomore year." This proactive strategy addresses common pitfalls, like pursuing a field without understanding its demands.
Rhetorical question: Have you ever chased a career idea only to find it doesn't fit? Early internships prevent that, building confidence and networks. A study by Babson College, a leader in entrepreneurship education, shows that such experiential learning boosts startup success rates (source: Babson College Resources). Challenge yourself: List three skills from your background and brainstorm how an internship could refine them into entrepreneurial assets.
Finding Your 'Why': Commitment and Hero Mindset
At the heart of entrepreneurial success is self-awareness. Frost advocates asking key questions: What is this worth to you? How will it work? Are you willing to be a hero? These probe commitment, as success demands hard work and consistency.
For global entrepreneurs facing barriers like financial concerns or time constraints, higher education adapts—offering flexible options without saying "no." Frost shares, "what we do is what politicians, kings and queens promise to do. We change lives each and every day." Combining these into your "why" fuels perseverance, even on tough days.
Reflect on this: What's your why for pursuing entrepreneurship? Journal it to clarify your drive, turning obstacles into stepping stones.
FAQ: Common Queries on Entrepreneurship Education
What programs suit aspiring entrepreneurs?
Undergrad degrees build basics, while graduate options advance skills. Open Learning Academy fills gaps for healthcare or medical fields.
Is higher education accessible for all?
Yes—Doane serves local, state, and international students, focusing on curiosity over elite credentials.
How does it differ from self-learning?
It provides structured fundamentals and real-world vetting, unlike informal resources.
In wrapping up, entrepreneurship education at places like Doane University transforms lives by blending fundamentals, experiences, and application. It empowers diverse individuals to build brands, execute plans, and make social impacts. As Frost puts it,
"We're not order takers, we're dream makers."
Take action: Explore Doane's programs at Doane University, reflect on your why, or share your entrepreneurial journey on social media. Join communities like entrepreneurship forums to connect and grow.



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