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  • Writer's pictureMartin Piskoric

How can I merge my fitness goals with motherhood while building a supportive community?

Updated: Sep 18, 2023

Guest: Lisa Druxman

In today's fitness landscape filled with gyms and online workouts, one business stands out not just for its unique model and"They're heartfelt mission tailored to moms. Imagine local parks bustling with mothers pushing strollers, not just for a casual walk but as part of an invigorating workout routine. This brilliant conception isn't merely about physical fitness but deeply rooted in community, emotional well-being, and redefining motherhood's strengths.

The Origin of a Game-Changer

"We were moved and continue to be moved by our why, which is to help women achieve the strength in motherhood," shares Lisa Druxman, the mastermind behind this transformative idea.

The initiation of her journey with Stroller Strides, a segment of the FIT4MOM franchise, was not just about filling a gap in the market but filling a gap in countless mothers' lives.

Her passion resonated far and wide, leading to significant media exposure. Recounting her Today feature show, Lisa emphasises narrative's power in any endeavour. "They're looking to cover a story. So what is the story?" she rightly points out.

An Unparalleled Business Blueprint

FIT4MOM stands as a community, not another gym or online fitness routine. Lisa's ambition was to create a low-investment, high-impact opportunity for mothers, allowing them to work predominantly from home and lead fitness lessons in their local parks.

"When somebody buys the franchise, they get their exclusive territory. They can offer any classes, from prenatal classes to nutrition coaching," Lisa's" Lisa elucidates.

Yet, the franchise's essence is to be a fitness instructor and emerge as a community influencer, connecting mothers and creating local support groups.

What makes Lisa's model swim ahead in the vast ocean of fitness enterprises? She attributes her success to persistence, authenticity, and a deep-rooted purpose. While luck might have had its moments, Lisa's journey was primarily propelled by passion, vision, and a profound commitment to empowering mothers.

From Visionary to Author

Lisa Druxman, M.A., is not just the founder of FIT4MOM but has been a beacon in the fitness realm for over two decades. She amplifies wellness and advocates for a life lived to its fullest. Her recent literary contribution, The Empowered Mama, is an ode to her mission, guiding mothers to reclaim their health, time, and essence of life.

Closing Thoughts

Lisa Druxman's journey teaches us several invaluable lessons:

  • Purpose Over Product: It's not just about what you offer but the intention and emotion behind it. Finding and resonating with your 'why' can be the most potent tool in your arsenal.

  • Carve Your Niche: In any industry, especially one as saturated as fitness, a unique offering combined with genuine passion can set you apart.

  • Community is Key: Building and nurturing connections can lead to a much richer and more fulfilling business experience.

As we wrap up, if you're a mom or know one looking to blend fitness into motherhood's chaos, consider diving deeper into Lisa's world.


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