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  • Writer's pictureMartin Piskoric

How Can I Boost Business with Self-Serve Analytics?

Updated: Feb 8

#214 Guest: Colin Dougherty


Colin Dougherty, Director of Marketing at Zenlytic, discussing the power of self-serve data analytics.

In the world of entrepreneurship, there's often a fine line between risk and reward. For Colin Dougherty, Director of Marketing at Zenlytic, that line became the tightrope he walked as he navigated his way through the challenges of founding and scaling multiple companies. In a recent podcast interview, Colin shared his journey from humble beginnings to becoming a marketing maven at a cutting-edge data analytics company. He also shed light on Zenlytic's innovative approach to data analysis, making it accessible to non-tech users. Here's a glimpse into the fascinating conversation.


A Journey from Struggles to Success

Colin's entrepreneurial voyage started with a daring move. He founded a company in college, betting his entire life savings on its success. When that venture didn't pan out as expected, he found himself at a crossroads, facing uncertainty about his future. But rather than succumbing to failure, Colin embraced it as a stepping stone.


He candidly admitted,

"I didn't get any job opportunities when I graduated college. So it was really either, do you want to continue being a valet, or do you want to actually try to build something by yourself?"

This pivotal moment catapulted him into a world of entrepreneurship.


The Rollercoaster of Emotions

Entrepreneurship is a rollercoaster ride, and Colin's early days were no exception. He described this period as simultaneously stressful and exhilarating. With no mortgage, no significant commitments, and a thirst for experimentation, he took daring risks, even when it meant having oatmeal with peanut butter for weeks on end to make ends meet.


Colin's passion for running became his anchor during these turbulent times.

"I remember just going on 12-15 mile runs sometimes just to clear my mind," he shared.

It was these moments of solitude on the open road that helped him find balance and focus.


Emotional Maturity and Decision-Making

Over time, Colin developed emotional maturity that transformed how he approached business. In the early days, he admitted to experiencing intense emotional highs and lows, but now he maintains a more even keel. He described it as "raising the bar" of his emotional stability.

His decision-making process has also evolved. While he once made quick, reactive decisions, he's learned the value of stepping back, taking a 10,000-foot view, and conducting weekly and monthly reviews. This approach enables him to make informed decisions that align with the bigger picture.


Sweet Dreams and Worst Nightmares

Colin's dreams and fears have evolved alongside his journey. Back in his struggling entrepreneur days, his dream was simple: recognition and success. His worst nightmare was survival—barely scraping by each month.


Now, his dreams are focused on scaling Zenlytic, while his worst fears revolve around personal matters, particularly the well-being of his partner, who he describes as his foundation of emotional stability.


Zenlytic: Making Data Accessible to All

Colin's journey led him to Zenlytic, a company committed to making data analysis accessible to non-tech users. At Zenlytic, they've pioneered the concept of conversational data analysis through Zoe, their proprietary system.


Zoe allows users to converse with their data in a natural, conversational manner. It eliminates the need for complex SQL queries and manual data modeling, saving users up to 90% of their time. This approach democratizes data analysis, empowering anyone in an organization to harness the power of data.


The Tech Behind Zoe

When asked about the technology behind Zoe, Colin explained that it's a fusion of their own engine with elements of the GPT (Generative Pre-trained Transformer) engine. But he didn't stop there; he introduced an intriguing element called the "semantic layer."


The semantic layer acts as a safety net, ensuring that users receive 100% accurate data. While large language models like GPT 3.5 and 4 can occasionally provide incorrect information due to "hallucinations," the semantic layer keeps things on track.


The Zenlytic Team and Culture

Colin is proud of the Zenlytic team, a mix of brilliant minds with diverse backgrounds. The co-founders, Paul and Ryan, both Harvard graduates, lead the charge. Paul's genius is evident in his creation of the semantic layer, while Ryan brings strong leadership skills to the table.


Zenlytic's team is relatively small, with about ten members. This compact size fosters a sense of camaraderie and allows everyone to understand each other's roles intimately. Colin's daily ritual of sharing team wins on various platforms keeps the energy and motivation high.


Project Management in the Zenlytic Way

Interestingly, Zenlytic's project management philosophy is rooted in simplicity. Colin revealed that they operate without any full-time employees in marketing. Instead, they collaborate with around 15 contractors and freelancers worldwide.


Their project management tools of choice include Notion for organization, Slack for communication, and Figma for collaborative design. This unconventional approach, including working with contractors in different time zones, has proven highly efficient.


The Power of Self-Serve Analytics

Colin's passion for empowering individuals in organizations to become self-sufficient in data analysis shines through. He believes in breaking down the barriers that have traditionally limited data access to experts. With Zoe, the goal is simple: self-serve analytics for all.


Empowering Businesses: Zenlytic's Success Stories

Zenlytic's innovative approach to data analytics has been transformative for numerous businesses. One of the standout success stories is Lola, a company that once grappled with time-consuming manual reporting and spreadsheet analysis. Thanks to Zenlytic's Zoe, they have been able to streamline their operations significantly. Today, a whopping 80% of Lola's data requests begin with Zoe, a testament to the platform's ability to simplify complex data queries. With Zoe's assistance, Lola not only saves precious time but also enjoys the luxury of having customized dashboards tailored to their specific needs. This newfound efficiency has allowed Lola to redirect their focus towards strategic decision-making and growth, leaving tedious data processing tasks in the rearview mirror.


Another remarkable transformation is seen with Koyo, a luxury Italian shoe company. In the past, Koyo struggled with laborious dashboard reporting, spending an excessive 30 hours a week on the task. Zenlytic stepped in to revolutionize their approach to data analysis. By automating the reporting process and making data accessible through conversational analytics, Koyo saw an astounding 30-hour reduction in their weekly workload. Now, instead of being bogged down by the intricacies of data collection and reporting, the team at Koyo can dedicate their valuable time to refining their business strategies and enhancing customer experiences. Zenlytic's success stories with Lola and Koyo exemplify how their revolutionary approach to analytics is reshaping the landscape for businesses, offering them newfound freedom and efficiency in navigating the world of data.


Conclusion: Data Analysis for Everyone

Colin Dougherty's journey from risk to reward serves as an inspiring backdrop to Zenlytic's mission of democratizing data analysis. Through their innovative approach and the power of Zoe, they're breaking down barriers and making data accessible to all.


In a world where data rules, Zenlytic's vision is clear: data analysis should be a conversation, not a cryptic code. As the Zenlytic team continues to scale and innovate, they invite others to join the data revolution.




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