Unraveling the Secrets of Successful B2B Marketing with a Business Growth Maestro
Guest: Sheila Kloefkorn
In today's complex marketing landscape, gleaning insights from those who've walked the path successfully can be invaluable. In a recent podcast episode, listeners had the chance to learn from none other than Sheila Klefkorn, a renowned business growth expert with a staggering 30-year track record. With her passion for helping businesses grow, Sheila has driven millions in revenue for medium to large enterprises today.
Sheila's Blueprint for Business Success
Every business journey starts somewhere. Sheila'sSheila'swho began in the bustling corridors of the world's largest youth marketing agency in the late 1990s. Her drive and vision led her to establish KEO Marketing in 2000. Under her leadership, it swiftly evolved into a premier marketing and advertising agency, focusing on the nuanced realm of B2B and online marketing.
"We're very focused on putting together a strategy that will be successful to help a company grow. That strategy involves understanding what your product or service is, who is the best buyer of that service, what would resonate with them, and what channels we should use to get in front of them."
Sheila's diverse expertise spans various domains, from business growth, sales, lead generation, and digital marketing to SEO, SEM, mobile marketing, and even website design and development. With a unique ability to weave these strands into a coherent strategy, Sheila has positioned KEO Marketing as a haven for businesses, including Fortune 1000 entities, seeking to achieve and exceed their marketing and sales ambitions.
"Sometimes people just skip the messaging and jump right into 'I've got to have social ads, or I've got to be on TikTok.' And they waste a lot of money because they didn't do that pre-planning," Sheila opines.
An Exemplary Tale of Success
To illustrate the impact of a well-thought-out strategy, Sheila shared the story of an Israeli company crafting state-of-the-art 3D printers. By understanding their product deeply, identifying the pain points of their potential customers, and curating a precise messaging strategy, they experienced significant success.
"The key part was knowing how people currently make circuit boards, prototype them, and how expensive it was. And this machine exquisitely solved those problems."
The Path to Personal and Professional Balance
Sheila's professional accolades don't overshadow her contentment. She reflects,
"I love my life. I love my family. I love to travel. And truthfully, I love my job. I built this company to give myself the lifestyle I want." Emphasizing the importance of a balanced mindset, she advises letting go of constant worries and embracing an abundant mindset.
Connecting with Sheila and KEO Marketing
KEO Marketing offers a comprehensive marketing audit for businesses eager to understand the intricacies of B2B marketing and leverage Sheila's expertise. This roadmap, usually a valuable asset that agencies charge thousands for, is an emblem of KEO Marketing's commitment to providing tangible value upfront.
To explore this and more, interested individuals can reach out to Sheila Klefkorn on LinkedIn or explore KEO Marketing's official website.